A good portfolio website is a cornerstone of every freelancer’s online presence. It lets you showcase your work in an appealing manner and gives your potential customers a nice and clear way to find and contact you. Not all portfolio websites are made the same though.
You might want to check out some professional portfolio WordPress themes to get right inspiration!
Keep reading and discover 5 essential aspects that every portfolio website should have in order to serve its main purpose – attracting new customers.
Some of the tips found in this article might seem clear and obvious. However, there are portfolio WordPress websites that fail even despite knowing about them and it is all because they don’t implement them correctly.
1. Showcase of the best pieces of your work
The display of your work is the most important part of your website – it is called a portfolio website for a reason. The whole point of a portfolio is to showcase your work and give your potential customers an incentive to contact you. But you have already known that.
There is one really interesting question to answer though. How many examples of your work should you include? Of course, the more the better, but you have to keep it in moderation. A large quantity of displayed work is good, because it lets people know that you have done a lot of work and you have the experience that comes with it.
However, you can’t treat all of your past projects the same. Think about your best work and you will surely be able to list a couple of projects you are proudest of. That is the kind of experience you should list on your website. Showcase the best pieces of your work and don’t try to show your potential customers everything. There is no point in doing so.
If you can find the right number of previous projects that are top-notch, your portfolio website will most likely bring you a lot of new customers.
2. Let people know who you are
People like communicating and working with another people. Don’t be afraid to show that you are a human that breathes the same air and walks on the same ground your customers do. This is in most cases done by including an “About me” section.
In this section, you can present your story. The story of how you became who you are right now. People LOVE stories. Of course, you should focus on your professional side, but don’t be afraid to show some emotions and/or parts of your personal life that you are comfortable with sharing with the entire world.
But do not make this section of your portfolio too long. It has to be captivating enough for people to start reading it and not too long so that they actually read it all. Feel free to list your accomplishments, education and experience, but don’t make it too long and boring.
And one more thing. You shouldn’t be afraid to show the world that you have made a mistake. We all make them. And the fact that you have made it as well might help you create a connection between you and your potential customers. You should, however, make it clear that you have learnt your lesson and the same mistake will never happen again.
If you're going to work with website template, check out our article about choosing WordPress theme for your website.
3. List testimonials of your previous or current customers
Try to think about what you do when you shop for something important like a car, new mobile phone or a new TV. You read the product information, look at the product pictures (or at the product itself in a brick and mortar store) and, most of all, you read or watch product reviews, either by other customers or by professional reviewers.
Recommendations sell. They just do. It is a simple fact that is true for nearly all (if not all) aspects of commercial life. They work when you are making a buying decision. They work when you are looking for a new job. They work when you are looking for a new freelancer to do some work for you. And, most importantly, they work when your potential customers are looking for people like you.
This part of a portfolio website is usually called “Testimonials”. It shows what your customers said about you and the quality of your work. If you don’t have any testimonials yet, just ask some of your customers. If they are satisfied with your work, they will most likely be more than happy to write some nice words about you.
4. Be sure to list your contact information
This is a no-brainer, but we just had to list it. One of the goals of your portfolio is to find new customers. That will be really hard to do if they can’t get in touch with you. List your contact information and be sure it is as easy to reach you as possible. You don’t want anything standing between you and your new potential customers, do you?
Including a contact form makes sure that people don’t even have to leave your website or open another window just to contact you. Including it is generally a good idea.
5. Create a portfolio website with nice and uncluttered design
You only have a couple of seconds to get people’s attention online. Everything is just a click away and you should always keep that in mind.
Portfolio WordPress websites are not that complicated. Therefore, they don’t require to have a complex and sophisticated design. Keep the design of your website simple and make it easy for your visitors to find what they are looking for.
However, generally speaking, the content of your website is usually way more important than its design. Keep that in mind when you are creating or updating it and our portfolio website will be successful. Keep the above mentioned 5 formula and you are going to be on the right path.